Cookies Policy

Cookies Policy

Last updated: 23 April, 2026

1. Introduction and Scope

This Cookies Policy explains how WAVE MOTION SHOP LTD (“we”, “us”, “our”, or the “Company”) uses cookies and similar technologies on the website located at https://wavemotionshop.com/ (the “Website”).

This Cookies Policy should be read together with our Privacy Policy, which explains how we process personal data more generally. By using the Website, you acknowledge that cookies and similar technologies may be used in accordance with this Cookies Policy.

2. Company Information

The Website is operated by:

WAVE MOTION SHOP LTD
Company registration number: 17129506
Registered address: 25 Effie Road, London, United Kingdom, SW6 1EL
Email: [email protected]
Website: https://wavemotionshop.com/ 

If you have any questions about our use of cookies or similar technologies, you may contact us using the details above.

3. What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They allow a website to recognise your device and store certain information about your preferences, actions, or browsing session.

Cookies may be set by us directly or by third-party providers whose services are used on the Website. Similar technologies, such as pixels, tags, scripts, SDKs, and local storage objects, may also be used for comparable purposes. For ease of reference, this Cookies Policy refers to all such technologies collectively as “cookies” unless the context requires otherwise.

4. Types of Cookies We Use

We may use the following categories of cookies on the Website:

4.1 Strictly Necessary Cookies

These cookies are essential for the operation of the Website and enable core functions such as page navigation, account login, shopping cart functionality, checkout flow, security features, and fraud prevention. Without these cookies, the Website cannot function properly.

4.2 Functionality Cookies

These cookies allow the Website to remember choices you make, such as your selected currency, language preferences, saved login state, or other settings, in order to provide a more personalised browsing experience.

4.3 Analytics and Performance Cookies

These cookies help us understand how visitors interact with the Website by collecting information such as pages visited, time spent on pages, referral sources, navigation paths, and error messages. This information helps us improve the performance, usability, and design of the Website.

4.4 Marketing and Advertising Cookies

These cookies may be used to measure the effectiveness of marketing campaigns, track browsing behaviour across websites, and show advertisements that may be more relevant to your interests. They may be set by us or by third-party advertising or social media partners, where applicable and permitted by law.

5. Purposes for Which We Use Cookies

We use cookies for a number of legitimate operational and commercial purposes, including:

  • to ensure the Website functions properly;
  • to maintain secure sessions and protect against fraudulent activity;
  • to remember your selected preferences, such as currency or language;
  • to enable shopping cart and checkout features;
  • to analyse Website traffic, user behaviour, and performance;
  • to improve the content, structure, and functionality of the Website;
  • to measure the effectiveness of promotions or advertising;
  • to support marketing and remarketing activities where permitted.

6. First-Party and Third-Party Cookies

Some cookies are first-party cookies, meaning they are placed directly by the Website. Others are third-party cookies, meaning they are set by third-party providers whose tools or services are integrated into the Website.

Third-party cookies may include cookies used by analytics services, payment providers, embedded content providers, advertising networks, social media platforms, and fraud-prevention services. We do not control the operation of third-party cookies once they have been set, and their use is governed by the relevant third party’s own policies.

7. Cookies Used in Connection with Payments

We do not collect or store payment card details ourselves. All payments are processed by secure third-party payment service providers.

Where you proceed to payment, certain cookies or similar technologies may be used by those third-party providers or related service partners for transaction processing, fraud prevention, session security, authentication, or regulatory compliance. This may include technologies used to support Strong Customer Authentication and similar payment security measures.

Any payment-related cookie usage by a third-party payment provider is subject to that provider’s own privacy and cookie practices.

8. Legal Basis for Using Cookies

Where cookies are strictly necessary for the operation, security, or core functionality of the Website, we use them on the basis of our legitimate interests in providing a secure and functional online service or because they are necessary to provide a service requested by you.

Where cookies are not strictly necessary, including most analytics, advertising, and certain functionality cookies, we rely on your consent where required by applicable law. You may withdraw or adjust your consent preferences at any time through the cookie settings mechanism available on the Website, where applicable, or through your browser settings.

9. Cookie Consent

When you first visit the Website, you may be presented with a cookie banner or preference tool allowing you to accept, reject, or customise the use of non-essential cookies.

Strictly necessary cookies do not require consent where permitted by law because they are essential to the operation of the Website or to provide a service requested by you.

If you choose to reject certain cookies, some parts of the Website may not function as intended.

10. How to Manage Cookies

You can manage cookies in several ways:

10.1 Cookie Banner or Preference Centre

Where available, you may adjust your cookie preferences through the cookie banner or preference centre presented on the Website.

10.2 Browser Settings

Most web browsers allow you to block, restrict, or delete cookies through browser settings. You can usually find these controls in your browser’s privacy or security settings. Please note that disabling cookies may affect the functionality and performance of the Website.

10.3 Device Settings

On some devices, operating systems or applications may offer additional settings to control the use of cookies or similar tracking technologies.

11. Retention of Cookies

Cookies may remain on your device for different periods of time depending on their type and function.

11.1 Session Cookies

Session cookies are temporary and are deleted automatically when you close your browser.

11.2 Persistent Cookies

Persistent cookies remain on your device for a defined period or until you delete them manually. They are used to remember preferences or recognise your device on future visits.

The exact duration of a cookie may vary depending on the specific tool or service that sets it.

12. Data Collected Through Cookies

Cookies may collect or generate information such as:

  • IP address;
  • browser type and version;
  • operating system and device information;
  • pages viewed and navigation behaviour;
  • referral URLs;
  • session identifiers;
  • interaction with features or content;
  • approximate location inferred from IP address;
  • preferences such as selected currency or language.

Where information collected through cookies can identify you directly or indirectly, it will be treated as personal data and handled in accordance with our Privacy Policy.

13. International Transfers

Some third-party cookie providers may process data outside the United Kingdom or outside the European Economic Area. Where this occurs and personal data is involved, we seek to ensure that appropriate safeguards are in place in accordance with applicable data protection law. These may include adequacy regulations, standard contractual clauses, or other lawful transfer mechanisms.

14. Analytics Providers and Advertising Partners

We may use third-party analytics and advertising services to help us understand Website traffic, user engagement, and the effectiveness of our content or campaigns.

These providers may use cookies or similar technologies to collect information about your interaction with the Website and, in some cases, with other websites or services. The information they collect may be combined with other data they hold about you under their own privacy policies.

15. Social Media and Embedded Content

If the Website includes embedded content or social media features, such as videos, social sharing tools, widgets, or external media, the relevant third-party provider may set cookies on your device when you interact with those features or, in some cases, when the page loads.

We are not responsible for the cookie practices of such third parties, and you should review their respective policies for more information.

16. Updates and Changes to Cookies

We may update the cookies used on the Website from time to time in response to operational changes, legal requirements, changes in third-party services, or improvements to Website functionality.

As a result, this Cookies Policy may also be updated from time to time. The latest version will always be made available on the Website with the revised “Last updated” date.

17. Your Rights

To the extent that information collected through cookies constitutes personal data, you may have rights under applicable data protection law, including rights of access, correction, erasure, restriction, objection, and, where applicable, data portability.

For more information about these rights and how to exercise them, please refer to our Privacy Policy or contact us directly.

18. Complaints

If you have any concerns regarding our use of cookies or similar technologies, you may contact us at [email protected].

If you are not satisfied with our response and believe that personal data has been processed unlawfully, you may also have the right to lodge a complaint with the UK Information Commissioner’s Office or another competent supervisory authority.

19. Governing Law

This Cookies Policy shall be governed by and construed in accordance with the laws of England and Wales, without prejudice to any mandatory legal rights available to you under the laws of your country of residence.

20. Severability

If any provision of this Cookies Policy is held to be invalid, unlawful, or unenforceable, that provision shall be deemed severed and the remaining provisions shall remain in full force and effect.

21. Entire Notice

This Cookies Policy forms part of the legal and privacy framework governing your use of the Website together with our Terms and Conditions, Privacy Policy, and any other policies published on the Website.

22. Contact Us

If you have any questions, concerns, or requests regarding this Cookies Policy, please contact us:

Email: [email protected] 

Company: WAVE MOTION SHOP LTD

Registered address: 25 Effie Road, London, United Kingdom, SW6 1EL