Terms & Conditions

Last updated: 23 April, 2026

1. Introduction and Acceptance of Terms

These Terms and Conditions (“Terms”) govern your access to and use of the website located at https://wavemotionshop.com/ (the “Website”) and all purchases made through it. The Website is owned and operated by WAVE MOTION SHOP LTD, a company registered in England and Wales under company registration number 17129506, with its registered office at 25 Effie Road, London, United Kingdom, SW6 1EL (“we”, “us”, “our”, or the “Company”).

By accessing the Website, creating an account, or placing an order, you (“you”, “your”, or the “Customer”) confirm that you have read, understood, and agree to be bound by these Terms in their entirety, together with our Privacy Policy. If you do not agree to these Terms, you must not use the Website or place any order.

We reserve the right to amend these Terms at any time. The revised Terms will be posted on this page with an updated effective date. Your continued use of the Website after any such changes constitutes your acceptance of the new Terms. It is your responsibility to review these Terms periodically.

These Terms constitute the entire agreement between you and the Company in relation to your use of the Website and supersede all prior agreements, representations, and understandings.

2. Company Information

The Website is operated by:

• Company name: WAVE MOTION SHOP LTD
• Company registration number: 17129506
• Registered address: 25 Effie Road, London, United Kingdom, SW6 1EL
• Contact email: [email protected] 
• Website: https://wavemotionshop.com/ 

For any enquiries, you may contact us at the email address listed above. Please note that we aim to respond to all enquiries within 5 business days; however, response times may vary during busy periods.

3. Eligibility and Capacity to Purchase

By using the Website and placing an order, you represent and warrant that:

• You are legally capable of entering into binding contracts under the laws of your country of residence.
• You are not prohibited from receiving goods under applicable law.
• All information you provide to us is accurate, current, and complete.

We reserve the right to refuse service, cancel orders, or close accounts at our sole discretion, including where we have reasonable grounds to believe that eligibility requirements have not been met.

4. Account Registration

4.1 Creating an Account

Certain features of the Website, including placing an order, may require you to register for an account. When registering, you must provide accurate, complete, and up-to-date information. You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account.

4.2 Account Information Accuracy

You are solely responsible for ensuring that all information provided during registration and throughout your use of the Website is accurate, complete, and kept up to date. This includes, without limitation, your name, delivery address, telephone number, and email address.

We rely entirely on the information you provide to process your orders and communicate with you. If you provide an incorrect or misspelled email address:

• You will not receive order confirmations, shipping updates, or other important communications from us.
• We accept no responsibility for failed communications arising from incorrect contact information provided by you.
• Any missed correspondence resulting from an inaccurate email address is your sole responsibility.
• We cannot be held liable for any loss or inconvenience suffered as a result of undelivered communications due to incorrect information provided by you.

If you become aware that your account information is incorrect or has changed, you must update it immediately through your account settings or by contacting us at [email protected].

4.3 Account Security

You must keep your account password confidential and must not share it with any third party. You must notify us immediately at [email protected] if you suspect any unauthorised access to or use of your account. We will not be liable for any loss or damage arising from your failure to comply with these security obligations.

4.4 Account Suspension and Termination

We reserve the right to suspend or terminate your account at any time, without notice, if we reasonably believe you have breached these Terms, provided false information, engaged in fraudulent activity, or if we are required to do so by law. You may also close your account at any time by contacting us in writing.

4.5 One Account per Customer

Each customer is permitted to maintain only one active account. Creating duplicate accounts or accounts using false identities is prohibited and may result in all associated accounts being suspended.

5. Products and Product Descriptions

5.1 Nature of Products

Wave Motion Shop sells physical goods intended for water sports and outdoor activities near the water. Our product range may include, but is not limited to, equipment, accessories, apparel, and safety gear suitable for use in, on, or around water.

5.2 Product Descriptions and Accuracy

We endeavour to ensure that all product descriptions, images, specifications, and pricing displayed on the Website are accurate and up to date at the time of publication. However, we do not warrant that product descriptions or other Website content are error-free, complete, or current.

Product images are provided for illustrative purposes only. Actual products may differ slightly in colour, finish, or appearance from images shown, due to variations in display settings, photography lighting, and manufacturing tolerances. Such differences do not constitute a defect in the goods.

5.3 Product Availability

All orders are subject to product availability. We do not guarantee the availability of any particular product. If a product becomes unavailable after your order has been placed, we will notify you as soon as reasonably practicable and offer you a full refund, an alternative product, or a backorder where possible.

5.4 Safety and Intended Use

Many of the products sold on this Website are designed for use in or around water and for sporting activities that carry inherent risks. It is your responsibility to:

• Ensure that any product you purchase is suitable for your intended use, skill level, and physical condition.
• Read and follow all manufacturer instructions, safety warnings, and guidelines provided with the product.
• Use appropriate safety equipment at all times when engaging in water sports or outdoor activities.
• Comply with all applicable local laws and regulations relating to water sports and the use of equipment.

We strongly recommend that users obtain appropriate training before using water sports equipment, particularly if they are inexperienced. The Company accepts no responsibility for injury, loss, or damage resulting from misuse of products or failure to comply with safety guidelines.

6. Placing an Order

6.1 Order Process

To place an order, you must add the desired items to your shopping cart and proceed through the checkout process, providing all required information. Once you submit your order, you will receive an acknowledgement email confirming receipt of your order. This acknowledgement does not constitute acceptance of your order.

6.2 Order Acceptance

A binding contract between you and us is formed only when we send you a separate order confirmation email stating that your order has been accepted and dispatched. We reserve the right to refuse or cancel any order at any time before dispatch, for any reason, including but not limited to:

• Product unavailability.
• Errors in product descriptions or pricing on the Website.
• Inability to obtain authorisation for payment.
• Suspected fraudulent activity or breach of these Terms.
• Technical errors on the Website.

If we cancel your order after payment has been taken, we will issue a full refund using the same payment method as the original transaction.

6.3 Accuracy of Order Information

You are solely responsible for ensuring that all details entered at checkout, including your name, delivery address, contact telephone number, and email address, are accurate and complete. We are not responsible for orders that cannot be fulfilled or delivered due to inaccurate information provided by you. Additional costs incurred in re-delivering or re-processing orders due to customer error may be charged to you.

6.4 Order Amendments and Cancellations

Once an order has been placed, it may not be possible to amend or cancel it, as orders are processed quickly to ensure prompt dispatch. If you wish to amend or cancel your order, please contact us immediately at [email protected]. We will make every reasonable effort to accommodate your request, but cannot guarantee that amendments or cancellations will be possible once the order has entered the fulfilment process.

6.4 Delivery

Once your order has been accepted, it will be prepared for dispatch in accordance with our Delivery and Refund Policy. For full details regarding delivery options, timeframes, charges, and supported regions, please refer to our Delivery and Refund Policy.

7. Pricing and Value Added Tax (VAT)

7.1 Prices

All product prices displayed on the Website are shown in the currency selected by you at the time of browsing. The Website supports the following currencies: GBP (Pounds Sterling), EUR (Euro), USD (US Dollar), CAD (Canadian Dollar), AED (UAE Dirham), AUD (Australian Dollar), AZN (Azerbaijani Manat), CZK (Czech Koruna), HUF (Hungarian Forint), KZT (Kazakhstani Tenge), MDL (Moldovan Leu), NZD (New Zealand Dollar), PEN (Peruvian Sol), PLN (Polish Złoty), and UZS (Uzbekistani Som).
Prices are subject to change without notice. The price applicable to your order is the price displayed in your selected currency at the time your order is accepted.
Please note that if your bank or payment provider applies currency conversion, exchange rate fees, or foreign transaction charges, these are outside our control and are your sole responsibility.

7.2 VAT Included

All prices displayed on the Website are inclusive of Value Added Tax (VAT) at the applicable rate. No additional VAT will be added at checkout. VAT is already included in the final price shown for each product.

7.3 Pricing Errors

While we take all reasonable care to ensure that prices displayed on the Website are accurate, errors may occasionally occur. If we discover an error in the price of goods you have ordered, we will inform you as soon as possible and give you the option to reconfirm your order at the correct price or cancel it. If we are unable to contact you, we will treat the order as cancelled and issue a full refund.

8. Payment

8.1 Payment Processing

All payments for orders placed on the Website are processed by a secure, independent third-party payment service provider. The Company does not collect, store, or process your payment card details or any other financial information. All such data is handled exclusively by our authorised third-party payment processor in accordance with their own terms of service and privacy policy.

8.2 Payment Methods

Accepted payment methods are displayed at checkout and are subject to change. By submitting an order, you authorise the third-party payment processor to charge your chosen payment method for the total order amount, including any applicable delivery charges.

8.3 Payment Security

Because all payment transactions are handled by a third-party provider, the Company has no access to your payment card data and assumes no liability for the security or handling of that data. For information about how your payment data is processed and protected, please refer to the Privacy Policy and terms of service of the applicable payment processor.

8.4 Failed or Declined Payments

If your payment is declined or fails, your order will not be confirmed. You should check that all payment details entered are correct and that your card or account has sufficient funds. If you continue to experience difficulties, please contact your bank or payment provider.

9. Website Content and Intellectual Property

9.1 Ownership

All content published on the Website, including but not limited to text, graphics, logos, photographs, videos, product descriptions, software, and design (“Content”), is the property of WAVE MOTION SHOP LTD or its licensors and is protected by applicable intellectual property laws, including copyright, trademark, and database rights.

9.2 Permitted Use

You may access and view Content on the Website for your own personal, non-commercial use only. You must not reproduce, distribute, modify, transmit, republish, display, or create derivative works of any Content without our prior written consent, except as permitted by law.

9.3 User-Generated Content

If you submit any content to the Website, including reviews, comments, or feedback, you grant us a non-exclusive, royalty-free, perpetual licence to use, display, and reproduce such content in connection with the Website and our business. You warrant that any content you submit is accurate, does not infringe any third-party rights, and complies with applicable law.

9.4 Third-Party Links

The Website may contain links to third-party websites. Such links are provided for your convenience only. We do not endorse and are not responsible for the content, accuracy, or practices of any linked third-party website. Accessing any third-party website is done entirely at your own risk.

9.5 Accuracy of Website Content

While we endeavour to keep the Website accurate and up to date, we make no warranties or representations regarding the accuracy, completeness, or fitness for purpose of any Content. You should independently verify any information before relying on it.

10. Customer Responsibilities and Acceptable Use

When using the Website, you agree that you will not:

• Use the Website for any unlawful purpose or in any way that violates these Terms.
• Provide false, inaccurate, or misleading information at any point.
• Impersonate any person or entity or misrepresent your affiliation with any person or entity.
• Attempt to gain unauthorised access to any part of the Website or its systems.
• Introduce viruses, malware, or any other harmful code to the Website.
• Use any automated means (including bots, scrapers, or crawlers) to access the Website without our prior written consent.
• Engage in any conduct that disrupts or interferes with the Website or the experience of other users.
• Use the Website to send unsolicited commercial communications.

You are solely responsible for the accuracy of all information you provide and for all actions taken through your account. The Company reserves the right to take appropriate legal action in response to any breach of these terms.

11. Disclaimer of Warranties

11.1 Website Availability

The Website is provided on an “as is” and “as available” basis. We make no warranty that the Website will be uninterrupted, error-free, secure, or free from viruses or other harmful components. We reserve the right to suspend, withdraw, or restrict access to all or any part of the Website at any time without notice.

11.2 Product Use and Activities

Water sports and outdoor activities near the water involve inherent and serious risks, including the risk of injury or death. The Company makes no representation that any product sold through the Website is suitable for any specific purpose, location, condition, or skill level. You assume full responsibility for assessing the suitability of any product for your intended use and for engaging in water sports activities safely.

11.3 No Advice

Nothing on the Website constitutes professional safety, medical, or technical advice. You should seek appropriate professional guidance before undertaking any new water sport or outdoor activity, particularly where physical health, safety equipment, or legal compliance is involved.

11.4 Limitation of Implied Warranties

To the maximum extent permitted by applicable law, we exclude all implied warranties, conditions, and terms, whether statutory or otherwise, relating to the Website and the goods supplied, except where such exclusion is prohibited by law. Nothing in these Terms excludes liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any liability which cannot be limited or excluded by law.

12. Limitation of Liability

Subject to clause 11.4 above:

• We will not be liable for any indirect, incidental, special, or consequential loss or damage arising out of or in connection with your use of the Website or the goods supplied.
• Our total aggregate liability to you in connection with any order or these Terms shall not exceed the price paid by you for the relevant product(s).
• We are not liable for losses arising from your failure to comply with these Terms, your provision of inaccurate information, or your misuse of the goods.
• We are not liable for losses arising from events outside our reasonable control (see Section 14).

13. Force Majeure

We shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause beyond our reasonable control, including but not limited to acts of God, natural disasters, pandemics, epidemics, strikes, embargoes, government actions, war, terrorist acts, severe weather, fire, flood, or failure of utility services or transport networks. In such circumstances, our obligations will be suspended for the duration of the event, and we will make every reasonable effort to resume performance as soon as possible.

14. Data Protection and Privacy

WAVE MOTION SHOP LTD processes your personal data in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For full details of how we collect, use, and protect your personal data, please refer to our Privacy Policy, available on the Website.

15. Cookies

The Website uses cookies and similar technologies to improve your browsing experience, analyse Website usage, and support our marketing activities. By continuing to use the Website, you consent to our use of cookies in accordance with our Cookies Policy, which is available on the Website. You may manage your cookie preferences through your browser settings at any time.

16. Communications and Customer Responsibility for Contact Information

16.1 Electronic Communications

By registering for an account or placing an order, you agree to receive communications from us electronically, including order confirmations, shipping notifications, and customer service correspondence. Such communications will be sent to the email address associated with your account.

16.2 Responsibility for Correct Contact Details

You are entirely responsible for providing and maintaining accurate contact details, in particular your email address. If you contact us and do not receive a response, this may be because:

• An incorrect or misspelled email address was provided.
• Our reply was directed to your spam or junk folder.
• There was a delay due to high volumes of enquiries.

The Company accepts no liability for any loss or inconvenience arising from your failure to receive communications due to incorrect contact information. It is your responsibility to regularly check your inbox (and spam folder) and to ensure our email address ([email protected]) is not blocked by your email provider.

16.3 Our Response Times

We aim to respond to all customer communications within 5 business days. Response times may be longer during peak periods or public holidays. If you have not received a response within 10 business days, please re-submit your enquiry, checking that the contact details you have provided are correct.

17. Complaints

If you have a complaint about any product or service provided by us, please contact us in the first instance at [email protected] with full details of your complaint. We will acknowledge receipt within 5 business days and aim to resolve the matter as quickly as possible. Where a complaint cannot be resolved directly, you may be entitled to refer the matter to an Alternative Dispute Resolution (ADR) scheme or to the relevant statutory body.

18. Governing Law and Jurisdiction

These Terms and any dispute or claim arising out of or in connection with them shall be governed by and construed in accordance with the laws of England and Wales. You and we both agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or their subject matter.

19. Severability

If any provision of these Terms is held by a court of competent jurisdiction to be invalid, illegal, or unenforceable, such provision shall be severed and the remaining provisions shall continue in full force and effect.

20. Waiver

Our failure to enforce any provision of these Terms at any time shall not be construed as a waiver of that provision or of our right to enforce it subsequently.

21. Entire Agreement

These Terms, together with our Privacy Policy, Cookies Policy, and any other policies or notices published on the Website, constitute the entire agreement between you and us in relation to your use of the Website and supersede all prior agreements, representations, or understandings, whether written or oral.

22. Contact Us

If you have any questions, concerns, or requests regarding these Terms or your use of the Website, please contact us:

Email: [email protected] 

Company: WAVE MOTION SHOP LTD

Registered address: 25 Effie Road, London, United Kingdom, SW6 1EL